Monday July 30, 2018
Four Sessions - Four Hours
We’ve gathered some of the globe’s premiere experts on Video Learning for our July Playlist! Upgrade your Video Learning strategies and techniques for your new and ongoing projects.
Monday, July 30
The Playlist begins at 8a PT/11a ET/4p GMT. These are more than webinars, they’re interactive, live-streaming broadcasts that focus on opportunities for conversation, Q&A, and discussion.
Real Conversations – Real Experts
Session 1 – Make Software Training Worth Watching with Jonathan Halls & Matt Pierce
8a PT/11a ET/4p GMT
Video may be the most scalable & effective way to train people on a new software interface, but only if people can actually stand to watch it. In this 1hr interactive session, Jonathan Halls & Matt Pierce will talk about some techniques you can use to make your software training less painful — and more useful — today!
Jonathan Halls is an author and specialist in the areas of digital media and talent development/training. He was formerly a learning executive at the BBC in London. For most of his career he has been involved in organizational change either in the capacity of leading it or helping others facilitate it. He is also the current adjunct professor at George Washington University, and author of “Rapid Video Development for Trainers”
Matt Pierce works for TechSmith Corp., a software company that provides practical business and academic solutions that change how people communicate with images and video. For seven years, he directly managed the training and user assistance teams for TechSmith, and has experience leading the social media, video, public relations, and technical support teams. Matt has also run TechSmith’s visual communication web show, The Forge, interviewing guests from around the world about the use of visuals, video, and technology in education, training, marketing, and more.
Session 2 – How to Create Training Videos That Don’t Suck with Steve Stockman
9a PT/Noon ET/5p GMT
Most videos suck. That’s the bad news. The good news is that they don’t have to. Steve wrote “How To Shoot Video That Doesn’t Suck” to help everyday folks like you and me make videos that are more than just interesting enough to leave on, they’re good enough to pay attention to and get interested in. If you want to make training videos like that, here’s your chance to learn from a master and ask him some questions of your own.
Steve Stockman is a producer, writer and director of over 200 commercials, short films, web series, music videos, and TV shows. He Executive Produced three seasons of BREW DOGS on NBC/UNI’s late Esquire Network, DOGS OF WAR for A&E, the Food Network series $24 IN 24 and the hit Discovery Channel series DEVILS RIDE. Steve wrote, produced and directed the award-winning 2007 MGM feature film TWO WEEKS, and wrote “How To Shoot Video That Doesn’t Suck” the world’s best-selling cinematography book, which is now available in 7 languages..
Session 3 – Videos that Explain AND Engage with Lee LeFever
10a PT/1p ET/6p GMT
Often credited with creating the modern explainer video, and Common Craft’s Lee LeFever literally wrote the book on explanation. In this livestream you’ll get the chance to ask him your questions and gain practical knowledge about what it takes to make an explainer that your learners can relate to and directly apply in their own work. If you want to keep your learners engaged while you explain, Lee is the man to talk to.
Lee LeFever is the co-founder of Common Craft and author of The Art of Explanation. Since 2007, Common Craft has won numerous awards, created explanations for the world’s most respected brands and created explainer videos that have earned over 50 million online video views. Today, Common Craft produces educational guides, ready-made videos, and visuals that are used by educators in over 50 countries. Lee and his wife Sachi are Common Craft’s only employees and live in Seattle where they both love the rain.
Session 4 – eLearning Video Engagement Beyond the Firewall with Mark Lassoff and Michael Kinney
11a PT/2p ET/7p GMT
Video content that people have to watch for their job is one thing, but getting them to watch (and enjoy!) your videos when they don’t have to watch, that’s a different game altogether. In this closing panel discussion, you’ll hear from creators who make great educational content in the high stakes “outside the firewall” world of YouTube, pay-to-play Vimeo, and TV apps. The lessons you learn will make your content stronger, whatever side of the firewall it’s made for.
Mark Lassoff’s parents frequently claim that Mark was born to be a programmer. Starting, in the mid-eighties at age 11, Mark was hard at work on his Commodore 64 writing games in the BASIC language. Today, Mark is a top technical trainer and author, providing software, mobile and web development training Mark is a sought after video trainer, speaker and host. He has also authored and hosted video courses for several publishers, including his own company LearnToProgram TV. Next month he’ll launch FrameworkTV, all-original programming for coders available on your Roku Device, SmartTV, Amazon Prime or through your web browser.
Michael Kinney is an award-winning educational broadcaster (and actor and YouTuber) who’s been making professional video of all kinds (news, documentary, drama, kids, commercial, instructional, corporate) for close to 30 years. So, if you’re a YouTuber, entrepreneur, small business, marketer, trainer, educator, or online course creator looking to use the power of video to engage, persuade, and educate your audience and customers, join us!